How we designed Follow's main screen to reduce decision fatigue and make starting easier than overthinking.
Real life is not linear. Here is how we built a system that bends instead of breaking when plans change.
Why we deliberately did not build streak counters — and what we show instead to keep motivation healthy.
The story behind Follow: what we noticed, what we tried, and what we hope this becomes.
A look at the logic behind step suggestions — how context, timing, and energy shape what Follow shows you each day.
Our design principles: less noise, fewer numbers, no guilt mechanics. What calm productivity actually looks like in an interface.
No spam, no fluff. Occasional updates on what we are thinking and building.
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